Today is Earth Day. With gas prices so high, oil spill cleanups in progress, storms and earthquakes ravaging the earth, it’s hard to be upbeat about the state of our planet. But we are doing what we can here at Pear Tree Greetings by creating most of our cards from 100% post consumer recycled paper. Sounds good, right? But what exactly is post consumer recycled paper?
Photo Christmas Cards -- Photo Blocks and Stripes Save the Date Cards -- Swirling Vintage Script
Post-consumer wastepaper is the paper collected by recycling centers in your city, which would otherwise go into landfills. Most paper products labeled “recycled” contain very little post-consumer material. They are made from waste created by the paper and printing industries (pulp, scraps, trimmings and other material that has not been used by you or me) which may be good business for the company, but is not considered recycling in the traditional sense.

The higher the content of post-consumer waste in paper, the better it is for the environment. There are many reasons to seek out post-consumer recycled paper over other types of paper:

  • It reduces the amount of paper going into landfills.
  • It reduces the amount of virgin wood (trees) needed to make paper.
  • White virgin paper is made using chlorine, a process which forms hazardous toxic compounds called dioxins. Post-consumer recycled paper can be made using a less toxic process, thereby reducing water pollution.
  • Producing post-consumer recycled paper uses up to 70% less energy, as well as far less water, than virgin paper.
  • It increases the demand for recycled paper, creating a market for what would otherwise become waste.

That explains why we at Pear Tree have made a commitment to using the highest content of post-consumer waste material we can in our cards and stationery. Recycling your household paper is one way you can help conserve our earth’s resources. Choosing post consumer recycled paper whenever possible can be another. Happy Earth Day.

Pear Tree Greetings

“Treecycle Recycled Paper: About Recycling and Recycled Paper.” Treecycle Recycled Paper and Environmentally Friendly Cleaning Products. 2010. Web. 22 Apr. 2011.
“Recycled Paper, Post Consumer Waste Paper.” Presentation Folders, Pocket Folders, Business Binders, Custom Printed Folder. Web. 22 Apr. 2011.