To our surprise, some team members felt very strongly that using printed address labels instead of addressing Christmas cards by hand was a no-no. “Too commercial. Too impersonal,” they said.
“But wait,” said our product designer, who is very particular about aesthetics. “I don’t like how my handwriting looks. It’s not neat enough. I always do printed labels, and there’s nothing wrong with that.” Others thought the time savings was worth the trade-off and didn’t think twice about using labels. Hmmmm. It seems we have a difference of opinion here.
Maybe you can help settle the argument. Is the convenience of printed labels worth the trade-off in personal attention? Do you think one way or another, for better or worse, about a person who sends a labeled card vs. a handwritten one? We’d love to hear from you!