A Guide to Custom Photo Holiday Cards: Everything You Need to Know

Sending photo holiday cards has become a cherished tradition for families across the country. Whether you’re showing off a new baby, celebrating a marriage, or just documenting your beautifully chaotic life, a custom photo card is a joyful way to spread cheer. In this guide, we’ll walk you through everything you need to know—from design ideas to mailing tips—so you can create a holiday card that’s personal, polished, and praise-worthy.
A Quick History of the Christmas Card Tradition
The first Christmas card was sent in 1843 (thanks, Victorian England!) and featured a festive illustration with a simple message of cheer. Over time, Christmas cards became more personalized, with families hand-signing their greetings and eventually adding photos.
Today, photo Christmas cards are the go-to option for holiday greetings. They’re heartfelt, visual, and a beautiful way to update loved ones on your life. Despite the rise of digital communication, this tradition has stood the test of time—because there’s still nothing like holding a printed photo in your hands.
How to Create a Gorgeous Photo Holiday Card: Step-by-Step
Featured Christmas Card: Wonders
Step 1: Pick Your Approach
You have two options when starting your card:
- Photo First: Got a family portrait you love? Start with the photo and choose a design that complements it.
- Design First: Not sure what you want? Browse our Christmas card collection to get inspired, then find photos that fit the style.
Both paths lead to a beautiful, custom photo holiday card.
Step 2: Before You Customize, Decide On:
- How Many Cards You Need: Your recipient list will help Make a list! Not sure who We’ve made it easy with this helpful guide: Who to Send Christmas Cards To (and Who to Skip)
- Your Paper Type: Paper matters! It’s common to be able to choose from different paper types. We offer a few different kinds, depending on your preference:
- Matte Paper (smooth and classic)
- Silk Paper (a bit glossy, vibrant and perfect for photos)
- Shimmer (a subtle sparkle for extra holiday magic)
Step 3: Customize Like a Pro
Once you’ve selected your card design:
- Upload your photos: Test out different photo combinations!
- Update the text: Personalize the greeting, family name, and year.
- Choose fonts and colors: Or stick with the original layout for a quick and easy solution.
- Add flair or keep it simple: Your card, your vibe!
Pro tip: Make sure you don’t miss the little details (like updating the family name!).
When Should You Order and Mail Your Holiday Cards?
We recommend ordering your photo Christmas cards in early November to give yourself plenty of time for mailing and addressing.
Looking for more details? Whether you’re mailing to your neighbors or internationally, we have advice on exactly when to send your Christmas cards.
If you’re running behind, no worries—sending a New Year’s card is always a great option too.
Don't Forget the Envelopes!
A beautiful card deserves a properly addressed envelope. Whether you're handwriting each one, using custom-printed address labels, or ordered printed envelopes, make sure your recipient list is correct and complete!
Need help? Here’s our go-to guide: How to Address Christmas Cards
Bonus Tips for Creating the Best Photo Holiday Cards
- Use natural light when taking photos—avoid harsh indoor lighting.
- Coordinate your outfits for a family photo (but don’t overdo it!) for cohesive photo style.
- Write a short update if your card has room—recap the highlights of your year.
- Consider fun formats like trifold cards, postcards, or Seal and Sends for something unique.
- Add envelope seals or matching return address stickers for a polished finish.
Ready to Make Your Own?
Designing and sending a holiday card might feel like one more thing on a long to-do list—but it’s one of those little traditions that brings a lot of joy. A photo card can spark a smile, reconnect old friends, or bring a grandparent to tears (the good kind). It's a way of saying: we're thinking of you, and you matter to us.
So whether you go big with a bold design and family photo shoot, or keep it simple with a sweet snapshot and a heartfelt message, know this: you’ll never regret sending a Christmas card. It’s a small act of kindness that lingers long after the holidays are over.
When you’re ready to create yours, we’re here to help you make something beautiful.


